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The term "self-care" didn't start as a marketing tactic. It began as a necessary political and psychological concept for those marginalized and overwhelmed by systems they couldn't control.
Today? It's been sterilized, commodified, and weaponized.
We're told to buy the candle, take the bath bomb, or join the expensive retreat. We're given a prescription for consumption when the problem is structural: lack of affordable respite, zero sick days, and a society that privatizes the cost of care.
This isn't self-care; it's a corporate invasion of your coping mechanism.
The system tells you: "Your burnout is a personal failing that requires a personal purchase to fix."
It's a deflection. It shifts the blame for systemic exhaustion squarely onto your wallet and your willingness to try harder.
Our first post dismantles this myth, offering a way to move your focus from buying your way out of burnout to advocating your way out of a broken system.
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